Musings on the '24 Paris Olympics

August 07, 2024

I, along with much of the world, have been seduced by the 2024 Paris Olympics.  The most exciting events I've seen so far haven't been measured in terms of points, goals, strength or distance, but ...

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Durable Steel and Timeless Gold

December 16, 2023

We are offering two new ways to style your wrist.  For the first time, BREMOIR watches will be available with a stainless steel bracelet. Horological maestro Gerald Genta took the steel bracelet ...

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BREMOIR launches second model - The Eastern.

September 26, 2023

BREMOIR watches are informed by iconic Art Deco architecture.  This aesthetic resonates 100 years later because it shares our appreciation of geometric shapes, extravagant colors and simple, yet so...

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The charm and uselessness of mechanical watches

March 20, 2023

The 1920’s was the decade when people first began to turn from pocket watches to wrist watches as a carry-over trend from soldiers in WWI.  Watch makers were forced to innovate by developing smalle...

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A New Dawn for Travel and the Lexington

November 23, 2022

Travel for the majority is less appealing these days than in the Age of Art Deco, but modern city dweller’s proclivity towards visits to coastal towns echoes back to this time. This brings us back ...

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Watches - A Timely Gift for the Biggest Days

July 17, 2022

At BREMOIR, we believe a new Roaring Twenties is around the corner, one hundred years after the last one. The Art Deco era can be an inspiration in many different facets of modern life, but what is...

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Erté - The Father of Art Deco

June 16, 2022

Father's Day gives us a timely opportunity to do what we do best, apart from designing watches that is, which is to celebrate aspects of the Age of Art Deco that are still worth remembering today. ...

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When does fashion become timeless?

February 11, 2022

Today is the official start of New York Fashion Week and since we love all things Art Deco, we always enjoy learning about the fashion houses that are rooted in this period.   Coco Chanel is one of...

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Making my time count.

November 15, 2021

I love watches. I love Art Deco. Combining these two passions led me to launch the BREMOIR Lexington a couple months ago.

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