{"title":"South Beach","description":"","products":[{"product_id":"south-beach-surf-club","title":"South Beach - Surf Club","description":"\u003cp\u003e\u003cspan class=\"text-italic\"\u003eThe South Beach's\u003c\/span\u003e\u003cspan\u003e design honors a distinctive, rectangular case shape (aka \"Tank\") that was born during the Age of Art Deco and endures to this day.  A tribute to geometric shapes and patterns, the vertical troughs of the case mimic many of the façades of the historic neighborhood’s iconic structures with their concave, convex and angular details.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNamed to honor the \"original\" Surf Club that was built by tire tycoon Harvey Firestone in 1930 and still operating today at 9011 Collins Ave.  It quickly became the playground for the rich and famous.  It was notorious for having liquor on the beach during Prohibition, a massive swimming pool adorned with cabanas and a variety of themed galas that featured everything from live elephants to tables made entirely of ice.  It was over-the-top extravagance that set the stage for what South Beach and Miami Beach would become in the years that followed. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe South Beach - \u003cspan class=\"text-italic\"\u003eSurf Club\u003c\/span\u003e is for people who love bold and vibrant colors.  This “fun in the sun” dial features a clean, silvery\/white dial with touches of yellow, teal and pink; colors synonymous with South Beach and tropical Deco.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKeeping with the pool party vibe, this watch is paired with a textured, white rubber strap that is soft, comfortable and fully water resistant.  A milanese\/mesh bracelet is also included with the watch and a variety of other colorful straps are available in the shop.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"BREMOIR","offers":[{"title":"Default Title","offer_id":44895559811267,"sku":null,"price":1785.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/3285\/0371\/files\/Surf_Club_-_White_Rubber_-_Head_on_-_1-1.jpg?v=1776118547"},{"product_id":"south-beach-riptide","title":"South Beach - Riptide","description":"\u003cp\u003e\u003cspan class=\"text-italic\"\u003eThe South Beach's\u003c\/span\u003e\u003cspan\u003e design honors a distinctive, rectangular case shape (aka \"Tank\") that was born during the Age of Art Deco and endures to this day.  A tribute to geometric shapes and patterns, the vertical troughs of the case mimic many of the façades of the historic neighborhood’s iconic structures with their concave, convex and angular details.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNamed to honor the infamous Riptide Club that opened in 1937 and quickly became known as a place where mobsters mixed with film stars, and politicians with business tycoons.  The South Beach - Riptide's color palette is restrained and dignified.  Evoking the scene of a smokey, Jazz filled nightclub, it features a grey dial with a reflective metallic hour track.  The minute and seconds track is colored with a dark teal, while the sub-dial stands out in mix of ivory and beige.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor a more modern and refined look, this watch is paired with a light beige sailcloth strap that is durable and water resistant, perfect from going from the beach to the club.  For the traditionalist, the watch also comes with a milanese\/mesh bracelet and two straps in black are available for purchase: textured rubber (shown in pictures and Saffiano leather.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"BREMOIR","offers":[{"title":"Default Title","offer_id":44895970459843,"sku":null,"price":1785.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0543\/3285\/0371\/files\/Riptide_-_Head_on_-_1-1_on_blue.jpg?v=1776129559"}],"url":"https:\/\/www.bremoir.com\/fr\/collections\/south-beach.oembed","provider":"BREMOIR","version":"1.0","type":"link"}