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BREMOIR launches second model - The Eastern.

BREMOIR launches second model - The Eastern.

BREMOIR watches are informed by iconic Art Deco architecture.  This aesthetic resonates 100 years later because it shares our appreciation of geometric shapes, extravagant colors and simple, yet sophisticated design.  BREMOIR’s debut model – the Lexington, interpreted the detailing of the Chrysler Building into an elegant and distinctive wristwatch that was launched to overwhelmingly positive critical acclaim. The second model draws its inspiration from the Eastern Columbia building, in downtown L.A.; a less famous but no less beautiful architectural marvel.

bremoir easter pacific

The Watch

The first colorway of BREMOIR’s Eastern model is called the Pacific.  Housed in a stainless-steel case, the dial is dominated by two complementary shades of blue.  A dark navy base reminds us of the Ocean’s deep waters, while the chapter ring’s playful baby blue is inspired by the terracotta tiles that make up the façade of the Eastern Columbia building.
The numerals, hour markers and hands are inspired by the touches of gold seen in the building’s vestibule and the clock tower.
Bremoir Eastern Numerals Art Deco Watch

The applied hour markers feature a circular, stepped design reflecting a simplified interpretation of the swirling decorative motifs at the top of the Eastern-Colombia’s clock tower.

BREMOIR Eastern Pacific Hour Markers Art Deco Watch

The Eastern’s smooth, 3-sided bezel gives the watch a more traditional look and feel, while still retaining an angular design that is so characteristically Art Deco.

BREMOIR Eastern Pacific Smooth Bezel Art Deco Watch

For a touch of sportiness, twelve baton hour markers have been applied in a sector-style layout, using BGW9 Grade A, Swiss Super - Luminova®️.

BREMOIR Eastern Pacific Sector Dial Luminova Art Deco Watch

The Eastern is powered by the automatic, Swiss Made STP 1-11 caliber (no date) movement, which winds itself automatically and is visible through an exhibition caseback. It features a 44-hour power reserve and operates at a frequency of 28,000 BPH (Beats Per Hour).

BREMOIR Eastern Pacific Movement Art Deco Watch


The Inspiration

The origins of the Eastern Columbia Company began with a clock shop, founded by a young immigrant named Adolph Sieroty, in 1889.

Adolph Sieroty Los Angeles Clock Shop BREMOIR Eastern Art Deco Watch

By the 1930’s, he had a retail empire and was able to build and open this flagship department store.  As Los Angeles grew in fame and prosperity, the Eastern Colombia building (department store) remained one of the architectural jewels of the city and is today widely recognized as one of the most important buildings of its era in the world. For years it was one of the tallest buildings in downtown L.A. and as such, its enormous, illuminated clock was what regularly kept the city’s people on time.

Decision making over the watch’s design was also driven by a desire to capture the glamour and showmanship of Los Angeles.

Dressy, sporty, bold – this watch does it all.

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