The iconic rectangular shape of the BREMOIR South Beach reimagines an Art Deco classic. The elegant design, vibrant color palette and precise microengineering ensure the owner stands out from the crowd. Sign up for $500 off the retail price of $1,985. If you don't sign up and still back the Kickstarter campaign, you'll still save $400.
THE SOUTH BEACH
Our latest release is inspired by the Art Deco architectural capital of America - Miami’s South Beach.
9/9/25 Live on
9/9/25
Live on
DESIGN
A tribute to geometric shapes and patterns, the vertical troughs of the rectangular case mimic many of the façades of the historic neighborhood’s iconic structures. Echoing earlier BREMOIR designs, a brushed stainless steel hour ring shimmers against the matte dial. This wristwatch is water resistant to 50M and is fully assembled and quality controlled in the USA.
MOVEMENT
The South Beach is powered by the top grade “soigne” finished, manual winding movement by Swiss manufacturer, La Joux-Perret. They offer one of the only movements small enough to fit the rectangular case, and yet still provides a 50-hour power reserve. It’s for the horological enthusiast who enjoys the tactile experience of winding their watch and seeing the gears move through the exhibition caseback.
COLOR
The South Beach is available is two different dial variants. The Surf Club is for people who love bold, vibrant colors, while the Riptide’s color palette is restrained and dignified. The steel hands are thermally treated to create a brilliant, rich blue. A sapphire crystal coated in anti-reflective material frames the light, which dances across the colors, textures and numerals.
$500 Discount Available
Discount
Secure a 34% discount by pre-ordering through KickStarter, which goes live on Tuesday, September 9 2025.
· KickStarter Price: $1,485
· Retail Price: $1,985
Pricing
Production costs for the South Beach are significantly higher than the Eastern and Lexington. This is due to:
·A more complex case design.
· The super slim, Swiss movement.
· Import tariffs and other supply chain price increases.
Why Kickstarter?
Launching with Kickstarter will allow us to:
· Reward our most loyal supporters with a great price.
· More precisely anticipate demand.
· Off-set the high production costs.
The KickStarter campaign will only run for 4 short weeks.
Time Is Precious. Make Yours Count.
INSPIRATION
BREMOIR believes that the Age of Art Deco (1920s and 1930s) was a special time in world history — a Time Worth Remembering. Not only was it memorable for its clean, geometric designs and incredibly beautiful architecture, but for the way life itself was lived: romantically, fearlessly and glamorously.
Our first model was inspired by the Chrysler Building in New York City. The second by the Eastern Columbia building in L.A. Our third watch had to be informed by the Art Deco capital of the USA – South Beach, Miami.
The white sandy beaches , turquoise waters and vibrant nightlife have been attracting tourists since the 1920’s, offering endless ways to relax, play and adventure.
Whether you are sailing Biscayne Bay, strolling Ocean Drive or relaxing into cocktail hour at sunset – the South Beach drapes elegantly upon the wrist, projecting confidence and an independent style.
WARRANTY
The South Beach comes with a 2-year, limited warranty from the date of delivery.
This warranty does not cover normal wear and tear (i.e. scratches to the crystal or case) or damages caused by accidents, negligence or incorrect use of the watch.
This warranty is void if work is done on your watch by anyone besides BREMOIR or an authorized watchmaker. This warranty is non-transferable.