Bremoir has revisited the streamline moderne style in its debut model just in time for the end of the latest plague and the beginning of a new time to roar.
The Bremoir Lexington is not the first Art Deco watch. While there are plenty of vintage models made during the height of Art Deco’s popularity, recently, microbrands have started revisiting the iconic style.
Enter the Lexington, the debut watch from Bremoir, a micro-brand based in Los Angeles but with its heart set firmly in the Manhattan skyline. At 39mm, the stainless steel case is a bit of a visual enigma.
The Chrysler Building represents the height (pun intended) of what has become known as streamline moderne – a form of Art Deco characterized by bold curvaceous forms, aerodynamic lines, and sleek reflective materials. The Bremoir Lexington is a love song to this iconic monolith and to the design heritage which gave birth to it.
With a highly unique, almost cushioned-shaped curved case, the Lexington has a presence on the wrist that is as distinct as its dynamic, tuxedo-esque dial. It is a watch that feels as sporty as it does dressy and as modern as it does vintage.
“This is what microbrands are all about. They’re bringing fresh designs, fresh colorways and injecting new life into the watch industry. And Bremoir undoubtedly does that.”
"[This is] one of the better first releases I've seen from a [watch] brand in quite awhile."
“Really beautiful architecture, really beautiful design cues in this watch. I really like what they’ve done.”
Bremer’s vision for Bremoir was to create a neo-classic social watch inspired by Art Deco, namely Art Deco architecture and buildings.
