Bremoir has revisited the streamline moderne style in its debut model just in time for the end of the latest plague and the beginning of a new time to roar.
The Bremoir Lexington is not the first Art Deco watch. While there are plenty of vintage models made during the height of Art Deco’s popularity, recently, microbrands have started revisiting the iconic style.
Enter the Lexington, the debut watch from Bremoir, a micro-brand based in Los Angeles but with its heart set firmly in the Manhattan skyline. At 39mm, the stainless steel case is a bit of a visual enigma.
The Chrysler Building represents the height (pun intended) of what has become known as streamline moderne – a form of Art Deco characterized by bold curvaceous forms, aerodynamic lines, and sleek reflective materials. The Bremoir Lexington is a love song to this iconic monolith and to the design heritage which gave birth to it.
With a highly unique, almost cushioned-shaped curved case, the Lexington has a presence on the wrist that is as distinct as its dynamic, tuxedo-esque dial. It is a watch that feels as sporty as it does dressy and as modern as it does vintage.
“This is what microbrands are all about. They’re bringing fresh designs, fresh colorways and injecting new life into the watch industry. And Bremoir undoubtedly does that.”
"[This is] one of the better first releases I've seen from a [watch] brand in quite awhile."
“Really beautiful architecture, really beautiful design cues in this watch. I really like what they’ve done.”
Bremer’s vision for Bremoir was to create a neo-classic social watch inspired by Art Deco, namely Art Deco architecture and buildings.
"Overall the watch looks more refined and luxurious [in person] than from images. The dial is a really nice mix of colors and the crown's [design],... I just love it. The hands fit the style of the watch [and] it feels rock solid."
A fun and spirited interview with BREMOIR founder, Patrick Bremer. Listen as he talks about the Lexington and what it's like to be a newly formed watch company, all while sipping a variety of mezcals.
It’s a genuine surprise that more brands haven’t adopted the Chrysler Building as their totem. In fact, Bremoir are really the only one, and their single debut watch, the Lexington – and I doubt we’d have needed to extoll the virtues of the Chrysler Building beforehand to see just how faithful the Lexington is to its Art Deco inspiration.
No microbrand embodies that [Art] Décoratifs style more than Bremoir, who found the bee’s knees with their first release, the Lexington, tastefully modeled after the 1920s captain-of-industry Chrysler Building.
Watch incredible close-ups in this incredibly detailed watch review from watch lover @timegear_funahira in Japan.
