Watch For the Art Deco Lover
The Art Deco era has cast a long shadow on designers, none more so than Patrick Bremer, founder of the microbrand Bremoir.
"BREMOIR as a brand, and this design, stands out and really delivers something new, fresh and special to the watch world."
"The Eastern literally received more
total compliments in a matter of a week than any other watch I’ve worn
has received over much longer spans of ownership."
Having previously designed their
Lexington [model] based on the Chrysler Building, Bremoir has a longstanding history of being inspired by the golden age of Art Deco. Now, with the release of their limited-edition Eastern model, we are seeing a truly
delightful interpretation of the [Eastern Columbia building], a Los Angeles landmark.
"This is a very, very handsome watch. It's really all about the design and I think that's what BREMOIR really nailed. I personally think this [Art Deco] aesthetic is gorgeous [and] there's something about this color combination that pops."
An everyday watch that looks back towards a very specific period of architecture and design is a nice break from the sea of modern divers that many smaller brands tend to gravitate towards.
Watch incredible close-ups in this incredibly detailed watch review from watch lover @timegear_funahira in Japan.
No microbrand embodies that [Art] Décoratifs style more than Bremoir, who found the bee’s knees with their first release, the Lexington, tastefully modeled after the 1920s captain-of-industry Chrysler Building.
It’s a genuine surprise that more brands haven’t adopted the Chrysler Building as their totem. In fact, Bremoir are really the only one, and their single debut watch, the Lexington – and I doubt we’d have needed to extoll the virtues of the Chrysler Building beforehand to see just how faithful the Lexington is to its Art Deco inspiration.
A fun and spirited interview with BREMOIR founder, Patrick Bremer. Listen as he talks about the Lexington and what it's like to be a newly formed watch company, all while sipping a variety of mezcals.
"Overall the watch looks more refined and luxurious [in person] than from images. The dial is a really nice mix of colors and the crown's [design],... I just love it. The hands fit the style of the watch [and] it feels rock solid."
Bremer’s vision for Bremoir was to create a neo-classic social watch inspired by Art Deco, namely Art Deco architecture and buildings.
“Really beautiful architecture, really beautiful design cues in this watch. I really like what they’ve done.”
"[This is] one of the better first releases I've seen from a [watch] brand in quite awhile."
“This is what microbrands are all about. They’re bringing fresh designs, fresh colorways and injecting new life into the watch industry. And Bremoir undoubtedly does that.”
With a highly unique, almost cushioned-shaped curved case, the Lexington has a presence on the wrist that is as distinct as its dynamic, tuxedo-esque dial. It is a watch that feels as sporty as it does dressy and as modern as it does vintage.
The Chrysler Building represents the height (pun intended) of what has become known as streamline moderne – a form of Art Deco characterized by bold curvaceous forms, aerodynamic lines, and sleek reflective materials. The Bremoir Lexington is a love song to this iconic monolith and to the design heritage which gave birth to it.
The Bremoir Lexington is not the first Art Deco watch. While there are plenty of vintage models made during the height of Art Deco’s popularity, recently, microbrands have started revisiting the iconic style.