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"A great job of producing a handsome watch right out of the gate."
"A nice break from the sea of modern designs. There's a lot to like."
"A presence on the wrist as distinct as its dynamic, tuxedo-esque dial."
"Nothing in this price range to compare it to. Add a few thousand and maybe."
"That fabulous stepped bezel. Lovely."
"A great job of producing a handsome watch right out of the gate."
"A nice break from the sea of modern designs. There's a lot to like."
"A presence on the wrist as distinct as its dynamic, tuxedo-esque dial."
"Nothing in this price range to compare it to. Add a few thousand and maybe."
"That fabulous stepped bezel. Lovely."
New York
1931Sellita SW200-1b
Stainless Steel
Every detail has intention.
Stepped Bezel
Climbing upward like the Chrysler Building itself. The bezel's three polished step epitomize classic Art Deco design — true refinement.
Polished StainlessSector Dial
A metallic chapter ring is divided by applied and faceted hour markers. The play of light on this dial is truly magical.
Matte + MetallicApplied Numerals
Three-dimensional, polished and applied directly to the dial. Not printed — raised. These numerals comes directly from the Chrysler Building's entryways.
Applied · Faceted
Hour Markers
Inspired by Chrysler's spire triangles — applied, faceted, polished. The outward facing tips are surrounded by Swiss Super-LumiNova® to glow like the Chrysler Building does.
Super-LumiNova®Swiss Movement
Sellita SW200-1b automatic caliber. Self-winding, Swiss made. 38-hour power reserve, 28,800 BPH. Assembled in the USA.
Sellita SW200-1b · 38hMinute Markers
A tribute to the intricate metalwork at the building's entryway. Not dashes or a railroad track — these markers are pure architectural design.
Chrysler InspiredStepped Bezel
Climbing upward like the Chrysler Building itself. Each polished step catches light differently — architecture translated to steel.
Polished StainlessSector Dial
A chapter ring layout with metallic paint — brushed stainless or copper. Period-correct Art Deco aesthetic.
Matte + MetallicApplied Numerals
Three-dimensional, polished and applied directly to the dial. Raised, not printed.
Applied · FacetedHour Markers
Chrysler spire triangles — applied, faceted, filled with Swiss Super-LumiNova® to glow at night.
Super-LumiNova®Swiss Movement
STP 1-11 automatic. Self-winding, Swiss made. 44h power reserve, 28,000 BPH. Assembled in USA.
STP 1-11 · 44hMinute Markers
Shaped like the Chrysler Building entrance doorways. Pure architecture on a 37mm dial.
Chrysler Inspired
01 / 02
Twenty-six
jewels. Zero
compromises.
The Sellita SW200-1b is not a movement chosen for its good looks. It is chosen for what it represents — Swiss watchmaking tradition in its most accessible form. Reliable and precise. It's self-winding, regulated, and assembled in the USA by hands that understand what a movement means to a watch meant to be worn every single day.
02 / 02
Assembled
by hand. Worn
for life.
Every Lexington is assembled in the United States by our master watchmaker. The movement is cased, the dial fitted, the hands set — each step carried out with the same patience and precision that Walter Chrysler brought to building his iconic skyscraper. You do not rush things that are meant to last a hundred years or more.
Lexington
Avenue.
where ambition lives.
Lexington Avenue has been one of Manhattan's great arteries since 1886 — home to landmarks, power lunches, and the kind of ambition that builds skyscrapers in 21 months. The Chrysler Building stands at its heart, and it is from that building that the Lexington takes everything.
The stepped bezel climbs upwards like a skyscraper. The minute markers are informed by the intricate metalwork found within the building's exterior entryway. The period-correct, applied numerals and faceted hour markers give a subtle depth to the dial. This is not a watch inspired by Art Deco — it is a watch that is Art Deco.