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"A great job of producing a handsome watch right out of the gate."
"A nice break from the sea of modern designs. There's a lot to like."
"A presence on the wrist as distinct as its dynamic, tuxedo-esque dial."
"Nothing in this price range to compare it to. Add a few thousand and maybe."
"That fabulous stepped bezel. Lovely."
"A great job of producing a handsome watch right out of the gate."
"A nice break from the sea of modern designs. There's a lot to like."
"A presence on the wrist as distinct as its dynamic, tuxedo-esque dial."
"Nothing in this price range to compare it to. Add a few thousand and maybe."
"That fabulous stepped bezel. Lovely."
The Symmetry
of Style.
The South Beach's design honors a distinctive, rectangular case shape (aka the "Tank") that was born during the Age of Art Deco and endures to this day. A tribute to geometric shapes and patterns, the vertical troughs of the case mimic many of the façades of the historic neighborhood’s iconic structures with their concave, convex and angular details.
With its sector dial and hand-wound movement, this timepiece is an intimate connection to horology. It invites you to slow down, turn the crown, and feel the mechanical soul of a bygone era.
Paired with a supple, white rubber strap that's perfectly at home poolside, surfside or on the bow. It is the ultimate expression of "Tropical Deco" sophistication.
Every detail tells a story.
The Case
The iconic rectangular case reimagines an Art Deco classic. Machined from 316L stainless steel it features contrasting brushed and polished finishing. Three parallel concave troughs run vertically on each side of the dial, similar to the architectural element found on many of South Beach's Art Deco hotels.
The Dial
Available in two distinct dial variants, the highly-legible sector dial features an applied, metallic hour chapter ring for visual depth and interest. The small seconds sub-dial at 6 o'clock features a spiraling pattern ("snailing") that gives contrast from the rest of the dial.
The Movement
Powered by the La Joux-Perret D100 — a Swiss-made manual winding caliber assembled in the USA. The watch beats at 21,600 vibrations per hour and stores 50 hours of power when fully wound.
The Crystal
Sapphire crystal with anti-reflective coating on the underside. Sapphire ranks 9 on the Mohs scale — second only to diamond in hardness. The anti-reflective coating ensures clarity in any light.
The Strap
Depending on the dial variant, the South Beach either comes on a white rubber strap or a sand-colored sailcloth strap — inspired by the nautical fabrics of Miami's yacht clubs. Interchangeable with any of BREMOIR's accessory straps via a quick-release pin system. 20mm lug width, standard butterfly clasp included. Both dial variants also include a stainless steel mesh bracelet.
Ocean Drive
Tropical Deco
While New York was building skyscrapers, Miami was created something entirely different — Tropical Deco. Geometry met pastel colors, and strict lines softened into curves.
Inspired by the legendary hotels of Ocean Drive, our South Beach model captures that exact moment when architecture became a form of escape, and design a celebration of endless summer.
Miami · 1935 · Born on the beach.
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and Swiss precision.
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Hand-wound.
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with purpose.
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the very first piece.
05
meets precision.