BREMOIR's design ethos is informed by the style of the Art Deco period. This aesthetic resonates one hundred years later because it shares our modern appreciation of geometric shapes, tasteful colors and simple, yet sophisticated design.

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THE LEXINGTON

Our debut wristwatch, The Lexington, is inspired by the Chrysler Building in New York City.

Stepped bezel

The gorgeous stepped bezel climbs upwards like a skyscraper. Polished, stainless steel reflects light in a magical way and contrasts beautifully against the mostly brushed finishing of the rest of the case.

Polished & brushed case

The Lexington’s balance of glamorous and sporty steel finishes means it can easily be dressed up with leather straps or dressed down with nylon straps.

The DIAL

The chapter ring and sector dial layout creates a very distinctive, period correct aesthetic. A contrast between the chapter ring and the rest of the matte finished dial is created with metallic paint in either brushed stainless steel or copper.

NUMERALS

These applied, three-dimensional numerals give a pleasing and subtle depth to the dial without adding unnecessary, elaborate design details.

MINUTE MARKERS

Avoiding the common dash or railroad styles, The Lexington instead uses the gorgeous metalwork of the Chrysler Building's entrance as inspiration, with the minute markers shaped like doorways.

HOUR MARKERS

The hour markers are inspired by The Chrysler Building's entrance doors and spire triangles. Like the numerals, they are applied, faceted and polished, rather than painted, reflecting little shards of light to the wearer, and contrasting with the matte finish dial.

SWISS SUPER-LUMINOVA®

The triangular ends of the hour markers are surrounded with Swiss Super - Luminova®, reflecting The Chrysler Building’s luminescence in the iconic NYC night-time skyline.

SWISS AUTOMATIC MOVEMENT

The Lexington is powered by the automatic, Swiss Made STP 1-11 caliber (no date) movement, which winds itself automatically. It features a 44-hour power reserve and operates at a frequency of 28,000 BPH (Beats Per Hour).

INSPIRED BY AN ART DECO ICON

Like New York City itself, the Chrysler Building is
bold, beautiful and without equal in the vast world
of Art Deco architecture. Designed by William
Van Alen and financed almost single-handedly by
Walter Chrysler, it was constructed in just 21
months. Equally impressive was the fact that there
were zero fatalities during its construction thanks
in large part to Walter Chrysler’s incredible,
process-driven and safety-focused approach to
building.

LEXINGTON AVE

Opened in 1886, Lexington Avenue has been buzzing ever since. It is home to a significant amount NYC and National Historic Landmarks, including the Chrylser Building. We felt it was the perfect name for our debut model.

THE SPIRE

Without a doubt, the spire of the Chrysler Building is an iconic feature of the New York City skyline and a monument to one man’s vision and ambition. The Lexington features triangles at the tips of its hour markers as a fitting tribute.

THE ENTRANCE

A towering entryway featuring incredible metal and glass-work greets visitors to the Chrysler Building making an impactful first impression. The design of The Lexingtonʼs minute markers are inspired by this incredible metal work.

COHIBA

Our most unique dial design. Havana was a popular cruise destination in the Age of Art Deco and the chocolatey, brown color of this dial will remind you of a fine, Cuban cigar. The copper chapter ring sets it on fire. It comes on a soft, dark navy Nubuck leather strap with a rich tan brown stitching.

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TUXEDO

The classic dial variant. Pairing as well with a tuxedo as it does with jeans, white T and a black leather bomber, it is ideal for naughty night owls. This masculine watch comes on a black Epson leather strap with subtle, dark grey stitching that projects style and sophistication.

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MORROCCO

The founder’s favorite. A brushed, metallic copper chapter ring pays tribute to the Chrysler Building’s lobby, which features opulent Art Deco brown and yellow colors, and walls of Red Moroccan marble. The sharp contrast between the metallic copper and the rest of the sky-blue dial is distractingly gorgeous. This timepiece comes on a lightly-aged looking, brown Nubuck leather strap with brown stitching of a similar coloring.

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CLOUD CLUB

The rich, clear and clean model. Named after the Cloud Club which once occupied the lofty 66th – 68th floors of the Chrysler Building, and was a hot spot for the power lunches of its day. The brushed, metallic silver chapter ring is a nod to the Chrysler Building's gorgeous stainless steel spire that is, and will forever be, an icon of the famous skyline. The watch comes on a light grey, Nubuck leather strap that feels like suede, only more refined.

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WARRANTY

Your LEXINGTON comes with a 2-year, Limited Warranty from the date of delivery.

This Warranty does not cover normal wear and tear (i.e. scratches to the crystal or case) or damages caused by accidents, negligence or incorrect use of the watch.

This warranty is void if work is done on your watch by anyone besides BREMOIR or an authorized watchmaker. This Warranty is non-transferable.

RETAILERS

Grand Central Terminal 45th St. Passageway (Between Track 38 & 39) New York, NY 10017

7350 Beverly Blvd, Los Angeles, CA 90036

5102 North Central Avenue Phoenix, AZ 85012

73896 El Paseo Palm Desert, CA 92260

Grand Central Terminal 45th St. Passageway (Between Track 38 & 39) New York, NY 10017

7350 Beverly Blvd, Los Angeles, CA 90036

5102 North Central Avenue Phoenix, AZ 85012

73896 El Paseo Palm Desert, CA 92260

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