South Beach - Surf Club (PRE-SALE)

Regular price $1,745.00
Unit price
per 

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The South Beach's design honors a distinctive, rectangular case shape (aka "Tank") that was born during the Age of Art Deco and endures to this day.  A tribute to geometric shapes and patterns, the vertical troughs of the case mimic many of the façades of the historic neighborhood’s iconic structures with their concave, convex and angular details.

The Surf Club dial variant is for people who love bold, vibrant colors.  This “fun in the sun” dial features a clean, off-white dial with touches of yellow, teal and pink; colors synonymous with South Beach. 

Keeping with the pool party vibe, this watch is paired with a textured, white rubber strap that is soft, comfortable and fully water resistant.  A variety of other rubber and Saffiano leather straps will be available in the shop in the near future.

PLEASE NOTE:

  • Prototype shown in photos.  Full production watch is subject to minor changes/improvements.
  • Watches are currently in the production phase.
  • Expected Delivery:  March 2026
  • Price starting March 2026:  $1985
  • We offer a 7-day money back guarantee and a 2-year warranty on all models.

• 316L Stainless Steel Case
• 20mm Lug Width
• Width: 29.5mm Diameter (without crown)
• Lug to Lug: 41.5mm end to end
• Height: 8.4mm
• Anti-reflective & scratch resistant sapphire crystals
• Water Resistance: 50m/165ft.
• Movement: Swiss made, La Joux Perret D100 manual winding
• 21,600 beats per hour
• 50-hour Power Reserve
• Assembly and QC in the United States